Instagram has introduced a new video editing app, Edits, as a competitor to CapCut. CapCut was removed from US app stores this past weekend due to a ban.
Instagram's head, Adam Mosseri, introduced Edits in a video posted on Threads this past Sunday, describing it as a "complete creative toolset" and briefly outlining its planned features.
Mosseri stated, "There's a special tab for inspiration, another tab to track early ideas you might have, a much higher-quality camera I used to record this video, all the editing tools you'd expect, the ability to share drafts with your friends and other creators, and if you decide to share your videos on Instagram, you'll have strong insights into how those videos perform."
Although the Edits page on the iOS App Store mentions a release date of March 13, Mosseri indicated that the app could be expected to launch in February. Pre-orders are currently available on the iOS App Store, and the Android version is expected "soon." However, Mosseri cautioned that the initial version of the app would be incomplete and asked users for patience.
According to the iOS App Store listing, Edits will allow users to record videos up to 10 minutes long by adjusting settings like resolution and frame rate. The editing tools will include options for adding subtitles, video filters, sound effects, audio enhancement to reduce background noise, and the ability to "bring images to life" with AI-based animations. Additionally, there will be a live insights dashboard to track the performance of your Instagram Reels.
Users quickly noted the timing of Mosseri's announcement, as Edits appears to be aiming to compete directly with ByteDance’s popular video editing app, CapCut. CapCut was removed from the US app stores this weekend due to the "foreign adversary-controlled apps" ban, which affects TikTok and, by extension, other apps like Marvel Snap.
Although Mosseri didn't explicitly mention TikTok or CapCut, his remarks seemed to allude to the ban, as he stated, "A lot is happening in the world right now," adding that this tool is "for creators on Instagram as well as other platforms out there."
Even without the ban, Edits’ features could still lure creators. While CapCut also offers subtitle creation and noise reduction, both features, which were previously free, now require a paid subscription.
In response to comparisons with CapCut, Mosseri argued that Edits would offer a broader range of creative tools, but likely have "a smaller addressable audience." He emphasized that Edits would be "quite different," stating that it has been in development for months. "Think of it as a place to track all your ideas, rather than relying on templates," Mosseri said. "Consider AI video editing tools on a per-clip or per-video basis. Think about new insights into why your videos succeed or struggle."
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